Why AI is no match for the comms writer - Kademy - chunk 20

– especially with writing. But AI has deep limitations when it comes to creativity, accuracy and context. Unlike the comms writer, it doesn’t have extensive knowledge about your business and the people in it. AI is a valuable tool to support your writing – and should be regarded as such. But AI writing software cannot yet replace the writer – and the style, emotion and insight that each comms professional brings. Instead of rendering writing obsolete, AI magnifies the need for communicators to have good writing and editing skills.