Embrace the unknown with confidence: 6 tactics to supercharge your change comms - Kademy - chunk 17

5: Clarify the change narrative – and tell great stories Change is best delivered when couched in a coherent narrative. Without one, change messages can be confusing and contradictory. Make sure to craft and share an overarching and well-defined change story that your team can use to anchor all change communications. Top tip: Your change narrative should filter up and down the business – to your leaders and the rest of the organisation – to join the dots for everyone.