Engaging leaders and managers in change comms: Insights from our comms leader roundtable - Kademy - chunk 12

some of the strategies they are deploying in their own businesses. Meet them where they are: Comms leaders stressed the importance of spending time with leaders and managers – to understand the context in which they work. Without doing so, it is hard to determine the tools that best serve them. After all, desk-based leaders at the head office will require different support from the managers on the factory floor. You’ve got to go into the field to meet your leaders where they physically are.