The big three strategic skills your communication team needs to develop today - Kademy - chunk 9

Creating strategic value through communications Developing business acumen as a core requirement for communication to create strategic value for the organisation. 2. Having powerful conversations with stakeholders Partnering with senior stakeholders through a strategic briefing process to generate the insights needed to create the best possible comms solution for the business. 3. Mastering agile campaign planning Using audience insights to connect campaigns to strategy, plan tactics, execute plans, and measure results.