How comms professionals can say “no” effectively - Kademy - chunk 18

instead. Top tip: Use data to back up your opinion and present your reasoning where possible. Here’s how these steps can be put into action: The request: ABC company has asked its communication team to send an email to inform staff of an unexpected departure from the executive team. Step 1. Be clear on your reason for pushing back.ABC company’s comms team knows that sending an email to share personnel news would be alarming to staff and could cause confusion, and potentially, panic.Step 2.