How comms professionals can say “no” effectively - Kademy - chunk 20

news would be alarming to staff and could cause confusion, and potentially, panic.Step 2. Think of an alternative solution.The comms team decides that line managers are the best people to deliver this sensitive message as they can use their in-person team meetings, and draw on their close relationships with colleagues. The comms team agrees that a company-wide email might work as the next line of communication.Step 3. Present your no confidently and clearly.The request:“Email may work later, but not as the first tactic on this sensitive topic.