How comms professionals can say “no” effectively - Kademy - chunk 22

comms team agrees that a company-wide email might work as the next line of communication.Step 3. Present your no confidently and clearly.The request:“Email may work later, but not as the first tactic on this sensitive topic. Instead, we could have managers share the news in their more personal team meetings. We know from the recent employee engagement survey that 80% of staff prefer to receive communication directly from their line manager.”The comms team has provided a clear reason to say no to sending the email and has provided a sound alternative solution – using data to support their strategy.