Handle with care: How comms leaders are approaching GenAI - Kademy - chunk 4

they serve – with an extraordinary set of tools. But as with any new technology, embedding it in the communications function and wider business brings its own novel challenges. In Kademy’s recent roundtable with communication leaders, we asked how communication teams are approaching GenAI and navigating the opportunities and risks. Here are a few key insights from the discussion to help your communication team benchmark against industry peers. GenAI usage: On different ends of the scale We polled communication leaders about their GenAI use and found that some communication teams have embraced it wholeheartedly, while others are dipping their toes in.