Handle with care: How comms leaders are approaching GenAI - Kademy - chunk 11

team also likes using tools to adjust voice, tone and more.” …but challenges abound Along with the myriad benefits, communication leaders highlighted data protection, confidentiality and security as the most prominent challenges. Incorrect data, the cost of rolling out GenAI software and overconfidence among employees were also flagged as issues to address. “It’s been quite a task to keep the excitement whilst also trying to spread the doom and gloom message about not putting proprietary data or customer data in.” A new load on the comms leader’s plate Communication leaders acknowledged that the rollout of GenAI within the communication team and wider business has added new tasks to their to-do lists.