Handle with care: How comms leaders are approaching GenAI - Kademy - chunk 14

legal, risk, HR, and IT teams to create guardrails, policies and training to support the organisation. Forging ahead with caution Communication leaders are in no doubt of the gains that can be made from using GenAI, as our roundtable highlighted. That being said, they are embracing the technology with necessary caution. More than anyone in the business, communication leaders know the potential ramifications that could come from a lack of due diligence. As one participant noted, communication leaders would be wise to take a long-lens view of GenAI and avoid rushing towards it like a shiny new toy.