5 Tips for Demystifying ESG Communications - Kademy - chunk 9

A common misconception is that there is an inherent tradeoff between doing what is good for people or the planet with what is good for business. In reality, ESG is the convergence of those things and how what is good for people and the planet is ALSO good for business. So it’s important to first understand this and what that means for your organisation. 2. Simplify, Simplify, Simplify! ESG feels daunting for many, and we know as communicators that audiences typically have short attention spans, so you must keep it simple and relatable.