5 Tips for Demystifying ESG Communications - Kademy - chunk 12

without even saying the term ESG. At its core, ESG is about responsibility – responsible stewardship of your impact on the environment, responsible stewardship of your social agenda, and responsible management of your business. 3. Focus on why it matters Comms is critical to unlocking and rallying an organisation around ESG. Catalyze that ‘aha moment’ on what ESG is, why it matters, and why your audience should care. Hook them in with the compelling ‘why’ so they understand it, and then bring it to life through the art of storytelling with actual examples of the organisation’s ESG efforts and progress.