5 Tips for Demystifying ESG Communications - Kademy - chunk 13

ESG. Catalyze that ‘aha moment’ on what ESG is, why it matters, and why your audience should care. Hook them in with the compelling ‘why’ so they understand it, and then bring it to life through the art of storytelling with actual examples of the organisation’s ESG efforts and progress. At its simplest, ESG is good for the planet, good for people, and good for business – reasons which many will support! 4.