What do leaders want from communicators? - Kademy - chunk 9

mindsets are not incompatible with each other. Leaders, along with everyone else, are more often a mixture of the two. As such, tactical and strategic mindsets can be shown on a spectrum. For example, at the top of the leader wish list is for communicators to deliver engaging, concise campaigns. It’s a broad statement that describes a range of both tactical and strategic expectations: Leaders with a more tactical mindset might believe that sending messages out is all that it takes to deliver engaging, concise campaigns.