What do leaders want from communicators? - Kademy - chunk 11

that sending messages out is all that it takes to deliver engaging, concise campaigns. Leaders with a more strategic mindset look for communicators who can use communications to prompt employees to change behaviour. In between those are leaders who expect communicators to do more with communications than send messages out. They want communicators who use communications to engage people by capturing their attention and perhaps even building their awareness of an issue, but not so much as prompting behaviour change. Which way do your leaders lean in their mindsets about communications?