Five shifts from tactical to strategic communications - Kademy - chunk 4

It’s a common problem many teams face where they aren’t seen as helping the business in meaningful ways or positively impacting its strategic priorities. We desperately need to change both how comms sees itself and how its seen by the business – and that change starts with the communicator’s mindset. For Kademy, strategic communication is a mindset. You can’t DO strategic communication. You must BE a strategic thinker. And the best way to discuss that is by considering the necessary shifts in that thinking. Here are five shifts your comms team can make to move from tactics to strategy: 1.