Five shifts from tactical to strategic communications - Kademy - chunk 7

Then determine the best channels to make that happen. 3. Behaviour and understanding To deliver business results, communications need to go beyond simply driving understanding, to targeting the specific behaviour change the business requires. 4. Think before do Think through the communications plan and the business objectives before producing any collateral. 5. Future and present Consider future impacts of communications in addition to those immediately present. What are you doing now to meet the necessary future results?