Five shifts from tactical to strategic communications - Kademy - chunk 11

behaviours to achieve business results. We’ve included these five shifts in our guide, From Tactical to Strategic: How to help your communications team add more business value which will work through what you can do to help your communications team to be more strategic: Make the shift from tactics to strategy. Understand whether your team’s current approach is more tactical or strategic. Equip your team with the tools to be more strategic when working with stakeholders. Identify barriers that are getting in the way – and how to overcome them.