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challenging economic climate, effectively demonstrating the business impact of the comms function has arguably never been more critical. However, without the same tangible metrics enjoyed by functions like sales and marketing, “tying comms activities back to business value is still a challenge,” as one leader expressed. Feeling disillusioned with GenAI? Why you aren’t alone and what you can do about it If you’ve been questioning the hype around GenAI and feeling underwhelmed by its capabilities in recent months, rest assured, you aren’t alone.
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