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ones who will be doing this work! Often in large or de-centralized teams, even fellow communicators only have a partial understanding of who’s communicating in their organisations. Make sure your team is aware of who should be involved, their roles and responsibilities, and how to best engage with them. 4. Is your team in touch with your partners in this work? Don’t go it alone. Your team (especially), business partners, leaders, managers, champions, and some of your core audience groups have important ideas and contributions to make.
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