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is a business discipline. It can be easy to get carried away with creativity or our own ‘language’ but to be credible – and most effective – we need to speak the business language, be part of the business leadership and align with, and shape, the business strategy and fundamentals. Helen Humphreys is an experienced strategic communication director with expertise in culture and behaviour change. Having advised large, global organisations on employee communication and engagement, Helen provides support and advice to comms leaders to help them successfully navigate times of significant change.
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