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important metrics. It’s usually a single slide or document that’s updated regularly and provides meaning at a glance. If you can get your audience comfortable with what their dashboard shows and how they should use it during your presentation, your life will be a lot easier in the long run. This article was adapted from our four-part Campaign Measurement learning series that investigates essential measurement ideas, tools and tactics to save you valuable time and improve your campaign performance – not just report it.
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