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training and in the specific context of what excellent communication looks like at your organisation. As we weighed up how this approach might play out, two final points came to light. The first was the challenge of how to rein in the over-use of leaders in the cascade of communications. It was suggested that it was no longer necessary for 15 leaders to say the same message and – even when they may be the ideal channel – we should consider them one part of a broader multi-channel mix.
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