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way’ of working, and inadvertently confine culture to particular interactions, processes, and roles. Consensus from the Roundtable was that culture communications are most effective when kept simple, giving plenty of room for employees across the globe and within different business units to imagine how, where and when they fit in. For communicators, keeping values, behaviours (and feelings) in balance becomes critical as we mix – or even toggle back and forth between each – depending on the size and scope of our employee segments, helping them translate what leadership wants culture to be, into what it looks like on the ground.
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