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communications beyond the foundational culture campaign or values programme will keep culture at the heart of what we all do. To be successful, communicators working on culture comms planning need to get intimate with strategic and operational sides of the business as well as employee segment needs, concerns, and characteristics. In some cases, comms leaders will have to open doors, find resources, and roll up their coaching sleeves to help their communicators succeed if they haven’t worked in this shared space before. 3.
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