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steps we can take to help leaders be better digital communicators, we need to take stock of the digital environment we’re asking them to enter. Because digital channels are noisy places… We need to acknowledge the noisiness of the digital space with our leaders and commit to not making it worse. We know how important it is for employees to hear the message from their leaders: someone close to them who they trust; someone who can personalise the message and ensure it’s relevant and engaging. But this is much harder when social media, instant communications, and peer-to-peer communications are non-stop.
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