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where they are also most often missing! Because digital channels are filled with user-generated content… We need to explore where our digital content comes from. More often than not, digital content comes directly from employees and our leaders need to engage, respond and help steer the conversation in positive, value-creating directions. Digital-savvy leaders know they’re often joining conversations already in progress and are shedding the ‘tell and sell’ communications mantra in favour of facilitating, mentoring and guiding employees in the right direction.
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