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‘tell and sell’ communications mantra in favour of facilitating, mentoring and guiding employees in the right direction. These leaders are still engaging and informative, with the goals of helping their teams find the right information, confirm what is truth and what is speculation themselves rather than doing it for them. We can help leaders get comfortable in this ‘guide on the side’ role by suggesting low-stakes opportunities to practice, listening together to employees’ concerns and questions, and giving direct feedback to leaders on their digital efforts.
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