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communication expert, you can help leaders understand how digital channels work and how their teams are likely to engage with digital channels. We can give them tips, support and encouragement so they can more confidently get involved, facilitate discussion and take their mentoring and role-modelling skills onto the digital channels. But we shouldn’t assume that our leaders will know how to show up on internal social media, especially if they don’t have a large profile on social media in their life outside work.
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