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policy or guide for leaders so they’re sure of what they’re allowed to do on digital channels. This should be written in a supportive and encouraging way and not put leaders off by telling them everything they can’t do! Include examples of what to do and what not to do. Educate your leaders on your digital channels.Give them the technical skills to use the channels so they know how to like, comment and post.Give them an understanding of when to use digital channels (how they fit into your whole channel strategy) and what to use the channel for.Tell them what kind of content works best – the length of posts that work well, and how to use pictures and emojis.
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