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at potential employees so will align to your values and culture. Work with your external communications team to ensure content and messages are aligned internally and there isn’t a credibility gap between what employees see and hear at work compared to what they may see and hear on external channels. But remember that any external communication will be seen (and is often aimed at) other audiences too. Which channels are most effective? Lastly, don’t forget to measure what you do. That will tell you which channel is working and how much your hard-to-reach employees are actually getting to know.
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