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role. BEFORE 1. Build a relationship with the Strategy or M&A team The Strategy and / or M&A teams spend a significant amount of time looking at market opportunities – they know what M&A projects are coming up. Build trust with them by meeting regularly and involving them in relevant comms activities. You’ll be top of their mind when the next M&A project kicks off, including you at the start and giving you valuable planning time. Strategy teams also have a deep knowledge of the business rationale for the acquisition.
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