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the acquisition. As comms leads, you’ll need this valuable perspective to craft the business case for fellow employees. 2. Set clear goals from the outset It may be challenging to ask people to take a step back and look at the overall comms goals when they’re focused on their own tasks. Doing so will serve the business better. It shows that leaders are serious and saves everyone time overall. Objectives will include what’s in it for the business, the employee, and the customer.
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