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take a step back and look at the overall comms goals when they’re focused on their own tasks. Doing so will serve the business better. It shows that leaders are serious and saves everyone time overall. Objectives will include what’s in it for the business, the employee, and the customer. Leading an exercise asking, ‘What do we want people to know, feel and do as a result of this activity?’ gives you something solid to keep coming back to as the project evolves.
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