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‘updating key stakeholders’ is a regular action with a clear owner. 5. Create a Q&A document – early Whether we like it or not, Q&A can drive parts of our messaging because they highlight where we or others don’t yet have adequate answers. Therefore, it’s good practice to begin it early. A good Q&A will give: the business rationale for the M&A and how it links to strategy and vision; people and communication principles; key facts to address employee needs such as benefits, location, line manager, workload; clarity on what key messages will be shared outside the company; where to find more information.
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