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Receiving criticism Don’t be surprised if everyone has an opinion about comms and often believe they can do it better. Staying open to feedback is essential, but it’s also important that you develop a high level of resilience around the fact that you can’t please all the people all the time. 5. Variation in senior leaders’ opinion of communications While some CEOs appreciate the value that great communication can deliver to a business, you should be aware that there are others who think the opposite and can treat comms as a group that, ‘hits send on my emails’ without any strategic input.
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