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5. Variation in senior leaders’ opinion of communications While some CEOs appreciate the value that great communication can deliver to a business, you should be aware that there are others who think the opposite and can treat comms as a group that, ‘hits send on my emails’ without any strategic input. This makes a difference to your experience in the communications team, as well as providing a challenge to shift the leader’s view. 6. Connecting the dots As a communicator you’ll have access to a lot more projects, people, and content than most of your colleagues.
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