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my emails’ without any strategic input. This makes a difference to your experience in the communications team, as well as providing a challenge to shift the leader’s view. 6. Connecting the dots As a communicator you’ll have access to a lot more projects, people, and content than most of your colleagues. Using that level of insight to make connections across the business – both in relationships and in messaging / communication projects – will improve the quality of your input and your credibility as a comms lead. Ask any comms pro about ‘connecting the dots’ and they’ll know what you mean.
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