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Using that level of insight to make connections across the business – both in relationships and in messaging / communication projects – will improve the quality of your input and your credibility as a comms lead. Ask any comms pro about ‘connecting the dots’ and they’ll know what you mean. 7. Internal politics Comms is notorious for internal politics. The level of internal politics and the sign-off process experienced by communication teams is second to none. It’s why it’s so important that you understand your business and stakeholders – it will make navigating tricky situations much easier. 8.
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