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beat. I set up and led the airline’s first internal comms team, to support it through a complex transformation that changed pretty much everything to return it to profitability. We learnt as we went, getting comms research, content, tools, processes, and manager training in place quickly from a standing start. We achieved a 50% increase in employee satisfaction with communication in the first year, which was a big deal, because the change process was very challenging for people and had big job losses. The next year, Ansett was rated No 1 on Australia’s employee relations and overall reputation index.
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