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in more detailed communication are nearly five times more likely to report increased productivity. These are important stats to consider for communication leaders as they directly connect the vision and plans around hybrid working with key business measures, such as employee engagement and attrition. What’s informing hybrid working policy decisions? Key themes of how policy decisions are being developed from participants of the Kademy benchmarking session reflected:
Health and safety issues being the primary policy consideration
Using simple guiding principles rather than prescriptive policies and procedures, described by one participant as ‘freedom within a framework’
Taking an objective look at what functions need to be physically present in the office
Thinking of the physical office as a space primarily for collaboration and connection
The preference of many leaders to taking a phased approach to getting back to the office
Several participants shared that while there will be more flexibility, the communications around the return to the office will be focused on being ‘better together’.

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