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strategic communication Creating a 100-day plan for new comms leaders Communication plan presentation guide Comms Innovators Get in touch Insights 3 ways to create more inclusive communications by Alex Hentschel | May 17, 2021 Nobel Laureate Daniel Kahneman’s model above illustrates how, in System 1 thinking, the brain reinforces our intrinsic biases and motivations to influence our behaviour. Here, we instinctively gravitate to what’s familiar to us, to people who look like us, and to language that’s meaningful to us. As a busy communicator, System 1 is likely where you spend most of your time.
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