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thinking, the brain reinforces our intrinsic biases and motivations to influence our behaviour. Here, we instinctively gravitate to what’s familiar to us, to people who look like us, and to language that’s meaningful to us. As a busy communicator, System 1 is likely where you spend most of your time. Working here can get you through your to-do list quicker, but only by being able to shift into System 2 will you find ways to work around these unconscious biases and create more inclusive communications.
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