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over the 2025-2030 period.” Naturally, this got us asking: what skills will be most important for communicators in the future? We don’t need to tell anyone how rapidly the business landscape is evolving. Like any function, comms doesn’t exist in a vacuum and is constantly being reshaped by various macro trends. As part of our ongoing research about the future of the function, we’ve been examining what communicators need to do now to stay ahead. For the most part, we don’t think there’ll be a radical shift in the skill sets needed by communicators.
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