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constantly being reshaped by various macro trends. As part of our ongoing research about the future of the function, we’ve been examining what communicators need to do now to stay ahead. For the most part, we don’t think there’ll be a radical shift in the skill sets needed by communicators. However, we do believe that certain skills will become even more important than before. We’ll be spotlighting these skills in our upcoming webinar, “What’s next for comms?” but we thought we’d give you a sneak preview now.
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