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consider how to invest learning and development budgets. These themes are laid out below, along with some quick tips and advice. What matters to leaders and what matters to their teams are very different Team members want to be able to access learning and development opportunities that will advance their careers. In contrast, career development is a low driver for comms leaders when they’re thinking about development options and priorities (they’re more focused on how to talk about their function’s value to the wider organisation and other stakeholders).
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