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and your team’s radar: 1. Strategic advisory skills These have always been essential for comms, but with AI taking on some of our tactical and operational tasks, communicators will be able to spend more time on strategic issues and relationship building. Communicators need to act as strategic advisors to their business. 2. Business acumen This always comes up when talking about comms skills. For communicators to best serve their business, they need to understand their organisation and the operating environment they are working in. It’s all about business acumen for communicators. 3.
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