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basic information like who makes up the total comms network, where they sit and who they report to, can be challenging for the leader of a dispersed team. Beyond knowing these basics, you also need to have confidence that these individuals are capable and engaged in supporting your comms initiatives. Adding the right data cuts can give you even deeper levels of insight – we regularly provide them around business unit, region or job function – but even if you only manage to capture the basics, you’ll already be reducing the risk that you’re missing out on the value that remote team members could deliver.
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