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Communicators need to act as strategic advisors to their business. 2. Business acumen This always comes up when talking about comms skills. For communicators to best serve their business, they need to understand their organisation and the operating environment they are working in. It’s all about business acumen for communicators. 3. Digital acumen We define this as a good understanding of technological trends and how they impact an organisation, and it has emerged in our research as a key skill for every communicator.
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