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happens and you find yourself needing to make decisions around structure, you’ll be able to do so much better and quicker with the right data to hand. 4. Balancing generalists vs specialists in the team The generalist vs specialist debate has been around in the comms space for many years. During times of change it’s been suggested that the optimal set-up is a team of generalists with consistent and high levels of knowledge and confidence, with known specialists who can be deployed as needed. Having data-driven insights to hand increases your chances of finding that sweet spot.
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